Don’t give up on social media
All sorts of data is available for what types of information you should be sharing for the most effectiveness, but the focus should be engagement. That’s why they call it social media.
View ArticleWhen YOU are the brand.
Whether you’re a TV icon or the public face of a well-known local business, being or representing a brand carries with it a heavy, full-time responsibility.
View ArticleMake your own infographic
Is it possible for a graphically challenged writer to create his or her own infographics? The answer is yes.
View ArticleA # for every crisis
Twitter’s mobile and immediate nature make it a natural place for the public to laud or lampoon your products or your actions. Your handling of the situation can have a serious impact on how you emerge...
View ArticleUsing social media to drive change
The most important thing to remember is why people share on social media: They want to be heard.
View ArticleCaught in the pasta crosshairs
From Hobby Lobby to Chik Fil-A and many more, PR and marketing managers of companies are often left scrambling to recover from off-hand remarks.
View ArticleBeefcake and a six-pack
The objectification of women in advertising has always been a hotly debated issue and now that the tables have turned, detractors say "hunkvertising" that uses “buff, shirtless dudes” to sell products...
View ArticleSaying more with less
You have five minutes and only one slide to display your three take-away messages. Could you effectively conform to these rules for a presentation?...The real reason I want to highlight this is because...
View ArticleGlobal success comes from transcreation
You can have a great laugh searching “translation fails” on the Internet, but it’s no laughing matter when your brand makes that list! Transcreation is all about customizing your approach -- it creates...
View ArticleSocial Media Mishaps
Social media marketing can be a highly effective way to reach potential customers. Using sites like Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest, you can develop an online persona for...
View Article
