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The Art of Marketing Relationships

Savvy marketers know how to identify important relationships, grow them, and then put them to work for the benefit of both parties.

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What is Art?

As a creative, clients often seek you out because of your style. They like the way you interpret ideas, the way you execute. Conversely, there will be those who don’t like your style...

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Nutritional Value: Zero…Emotional Value: Priceless

It’s curtains for Twinkies, Ho-Ho’s, Sno-Balls and Ding Dongs. Once you get past the “Say it isn’t so!” stage of anticipatory snack cake withdrawal, take a look at some of the lessons you can learn...

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Productivity? There’s an app for that.

There are countless apps for all kinds of tasks, but few are useful enough to use day after day to stay organized and productive. I discovered several of these over the past year and they’ve been truly...

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Small Companies and Big Data

Big Data has come about in large part thanks to all of our on-line shopping, web browsing and smartphone surfing.

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Social Media for Small Business

Lisa Barone of Overit Media offers up social media advice for small businesses.

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So you want to be an expert…

What makes an expert, and can you be one? Every person in business has some level of expertise or industry-related skill and knowledge that might qualify her or him to speak as an authority on a...

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Culture-Minded Marketing

Capital Region companies need to be aware of cultural differences and how they can affect the products and services businesses provide.

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Does your website need a makeover?

Your business regularly updates software, product lines and financial forecasts. But when was the last time you updated your website? It’s not a once-and-done project. Are you getting the best return...

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Customer service IS marketing

Is customer support aligned with marketing in your organization? Do they at least talk to each other?

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Dump these words

I’ve already written about my main pet peeve: Bad grammar. Today I’m featuring my Number Two Writing Offense: Wordiness. I call this the “Why use one word when 10 will do” Syndrome. Using more words...

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Is paid content killing information integrity?

Once upon a time, you opened up the newspaper and you would find two types of content: news stories and advertisements. It was obvious which was which, and never the twain should meet or it would sully...

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Have it your way: P-commerce

Participatory commerce is a feature of the big shift that has taken place in the way we sell products and services: No longer can companies and marketers force products on the public – not when the...

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Marketing can get lost in translation

It’s a pretty good bet that most branding and advertising campaigns in the United States are created with the average American in mind. But as marketing practitioners, it’s very important to keep in...

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Don’t give up on social media

All sorts of data is available for what types of information you should be sharing for the most effectiveness, but the focus should be engagement. That’s why they call it social media.

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When YOU are the brand.

Whether you’re a TV icon or the public face of a well-known local business, being or representing a brand carries with it a heavy, full-time responsibility.

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Make your own infographic

Is it possible for a graphically challenged writer to create his or her own infographics? The answer is yes.

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A # for every crisis

Twitter’s mobile and immediate nature make it a natural place for the public to laud or lampoon your products or your actions. Your handling of the situation can have a serious impact on how you emerge...

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Using social media to drive change

The most important thing to remember is why people share on social media: They want to be heard.

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Caught in the pasta crosshairs

From Hobby Lobby to Chik Fil-A and many more, PR and marketing managers of companies are often left scrambling to recover from off-hand remarks.

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